Beautiful Skin Begins With

ELEGANT

ROMANTIC

ELLE

Redefining Beauty with

Innovation and Vision

ELROEL isn't just a beauty brand; it's a visionary force in the world of cosmetics. Founded and guided by the unparalleled creative director, the renowned Korean makeup artist 'Yoo Yang Hee' with a staggering 30 years of experience, ELROEL has consistently blazed new trails in beauty. With pioneering formulas and cutting-edge packaging, we're rewriting the rules and introducing entirely new categories of cosmetic products. We're not just following trends; we're setting them in the ever-evolving beauty market.

Our Promise

Traditionally, beauty in Korea has been defined by the preservation of one's natural essence and maintaining harmony with the surrounding environment. We carry a vision of merging the ways of nurturing innate beauty, as found in our traditions, with cutting-edge technology to shape a sustainable future. This vision fuels our passion and commitment to exploring new dimensions of beauty while safeguarding the beauty of our planet.

A DIVERSE PORTFOLIO

ELROEL's founder and creator director, Yoo Yang Hee has amassed an astounding career spanning three decades in the beauty industry. Behind her vision lies an impressive portfolio of accomplishments. From supermodel selection competitions to electrifying K-POP collections, from dazzling movie sets to high-profile fashion shows and magazine shoots, our creative director has left an indelible mark on the world of beauty and beyond. Her makeup lectures inspire and educate, sharing her wealth of knowledge and passion for the world.

PHILOSOPHY

In pursuit of a profound belief that discovering one's true worth and unveiling inherent beauty is the essence of true beauty, Yoo has shaped her career. Under this philosophy, she has crafted ELROEL into a professional cosmetics brand that illuminates one's true self as though touched by the hands of an expert.

LIFE&INSPIRING

She respects and cherishes each individual's innate personality and uniqueness. Through her extensive career as a makeup artist, she has come to understand that professionalism is not about altering one's innate character but bringing out the very best in natural elegance.

YOO YANG HEE PROFILE

Japan Pro Makeup Completion Japan Pro Makeup
Japan KANEBO Makeup Completion, Public Relations Team
Elizabeth Arden Public Relations Office Makeup Director
Nest by Yoo Yang Hee Director
SBS Super Model Competition Hair / Makeup Director
SBS K-POP Collection Hair / Makeup Director
INHA Technical College Flight Operation, Hotel Management, Tourism Management Lecture
Korean Air Lecture
Beauty, Fashion, Magazine, Celebrity, Fashion Show Hair / Makeup Director
Celebrity : Han Go-eun, Choo Ja-hyun, Hong Soo-Ah, Yang Mi-Ra, Gong Hyun-joo, Park Shin-hye, Hyun Young, etc.
Movie : Attack the Gas Station, Bungee Jumping of Their Own, Portrait of a Beauty
Musical : Notre Dame de Paris